Shaking the Customer Tree
Today, I want to share a few words about two “bread-and-butter” direct response marketing tactics that we use for our clients’ promotions almost every week: URGENCY and SCARCITY. You create […]
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Suspects, Prospects, and Customers
You’ll often hear us talk about marketing to lists of “suspects”, “prospects” and, most often, “customers” – but what is the difference between these three types of person? And how […]
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