Solid Example of “Infotainment”
A few months ago, I saw a great ad on YouTube. It was from a menswear retailer named Peter Christian. Here’s a link to the video: https://www.youtube.com/watch?v=Ncdn11Pxnhk (This ad might […]
Read moreEmail Marketing
10 Tips on Email Deliverability (and One Core Principle)
Let’s talk about deliverability. Because it’s a vital part of an email marketing strategy. You can have a red-hot list of rabid followers who desire your offerings so much, they’ll […]
Read moreMost Important Benefit of Email Marketing (NOT Sales)
Not enough marketers appreciate this – but the most important benefit of email marketing is NOT sales. (Although, admittedly, this is a welcome side effect!) It’s the MARKETING INTELLIGENCE you […]
Read more7 of the Best Email Hooks I Ever Wrote (and Why They Work)
Let’s talk about the humble “hook”. As you might recall from my blog post a few weeks ago (How a Solid (Marketing) Email Should Be Structured), it’s one of the […]
Read moreHow a Solid (Marketing) Email Should Be Structured
Today, let’s talk about structure – because this is the most important (and most difficult) part of writing a marketing email that comes back with dollars attached. In my case, […]
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