Lewis Bassett
Managing Director & Copy Chief

Formulates strategic messaging, brand positioning, and high-level copy concepts; outlines campaigns and individual creatives; analyses results; supervises and trains copywriters.

Ana-Irina Bassett
Market Analyst

Researches industries and markets; gathers competitive intelligence and consumer insights, transforming them into ideas for campaigns and individual creatives.

Daniel Iversen
Associate Copywriter

Writes marketing copy under the supervision of Mr. Bassett; transforms high-level outlines into finished emails and other creatives that are ready to be sent to our clients’ lists.